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The New and Improved Primo Plus

We are excited to announce the relaunch of their popular Primo Plus collection.

The new-look Primo Plus collection features 16 popular plain shades, including six brand-new colourways. Offering a selection of both warm, inviting neutrals such as Ecru and Cloudy Bay, and cool grey tones such as Misty Morning and French Grey, retained from the existing collection. In addition to the updated colour palette, the pile weight of the new range has also been increased, in order to offer even greater value for money within the collection.

Primo Plus is a tenth gauge, dense pile carpet which is stain-resistant and bleach-cleanable, offering unbeatable practicality and durability for everyday living. With the added assurance of our 10-year stain and wear guarantee, you can enjoy peace of mind and long-lasting quality for years to come.

Popular with households for over 20 years, Primo Plus is the perfect family-friendly flooring option, withstanding the thrills and spills of busy family life. From nurseries to bedrooms and hallways, Primo Plus is easy to maintain whilst offering a beautifully inviting feeling to any space.

“We are delighted to be reintroducing Primo Plus to the market. By increasing the pile weight, we’ve upgraded the range and added a host of new colours to give homeowners even more choice for an easy-clean, durable carpet that will give unrivalled practicality,” said David Cormack, Marketing Director. “Primo Plus is not only great value but pet and family-friendly too, providing a hard-wearing solution for all around the home”.

To see more of the new Primo Plus range and to order your free samples, click here.